**No Poverty**
The Market Fair project empowers students, especially those from low-income backgrounds, by providing real-world business skills and the opportunity to generate income during their studies. This aligns with SDG 1 by supporting student self-reliance and reducing economic vulnerability through entrepreneurial activities.
**Quality Education**
This initiative represents experiential learning in action, integrating short-course-style training and community-based outreach. Students developed real products, calculated costs, and engaged with consumers, embodying active and lifelong learning principles embedded in SDG 4.
**Gender Equality**
By involving a diverse student body, including a large number of female participants, the project promotes equal access to entrepreneurial training and economic participation, reflecting SDG 5 goals of advancing women’s empowerment through education and leadership.
**Decent Work and Economic Growth**
Market Fair introduces students to fair wage concepts, business planning, and real sales. It mirrors work-integrated learning and encourages sustainable micro-entrepreneurship, preparing students for employment and economic contribution under SDG 8.
**Industry, Innovation and Infrastructure**
Encouraging students to innovate, present, and refine products in a market context, the fair helps seed future entrepreneurial ventures and practical innovation, directly supporting SDG 9 through skill development and idea incubation.
**Reduced Inequalities**
With open participation and equal support, the project enables all students—regardless of background—to access entrepreneurial tools and knowledge, narrowing opportunity gaps and promoting inclusion in line with SDG 10.
**Sustainable Cities and Communities**
By transforming university space into a learning and business venue, the project models sustainable urban use and supports SDG 11’s goals for inclusive and productive community practices within educational environments.
**Responsible Consumption and Production**
The project’s core focus on cost-efficiency encourages sustainable material use and minimizes production waste, directly reflecting SDG 12 objectives in promoting responsible resource management among young entrepreneurs.
**Partnerships for the Goals**
Market Fair fosters collaboration among students, faculty, and potentially external communities, creating a platform for shared learning, mutual support, and SDG knowledge dissemination, in direct alignment with SDG 17.



