Title:
Empowering Local Entrepreneurs: SPU Khon Kaen Champions Community Upliftment through SDG-Driven Knowledge Sharing
Subtitle:
From Packaging Design to Digital Commerce, SPU Delivers Lifelong Learning and Economic Empowerment to OTOP Producers
KMain Article:
On November 1, 2024, Sripatum University Khon Kaen Campus, in collaboration with Rajamangala University of Technology Isan (Khon aen Campus), launched a transformative academic service project in Baan Ped Housing Community. This area, renowned for unique OTOP products such as duck-shaped neck pillows and traditional Thai checkered fabric dinosaur dolls, became the center for practical skill-building that merged heritage with innovation.
Thirty community members joined a hands-on workshop led by SPU lecturers Mr. Wanpichit Bengjeen and Mr. Patthanaphong Palaikaew. The program focused on two critical business elements:
Packaging Design for Market Appeal:
Emphasis was placed on design principles that enhance product identity and consumer attraction. Attendees received expert consultation on material selection and storytelling through design.
E-Commerce Strategies in the Digital Age:
Participants learned how to set up online shops, leverage social media for marketing, and manage orders effectively. The use of customer analytics was also introduced to inform business strategies.
The initiative boosted the competitiveness of local entrepreneurs, paving the way for sustainable income, increased market access, and community resilience. The project reflects SPU’s firm commitment to SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry and Innovation), SDG 11 (Sustainable Communities), and SDG 17 (Partnerships).
Conclusion:
Sripatum University’s engagement in community-based education exemplifies higher education’s vital role in sustainable development. By bridging traditional wisdom with modern tools, SPU creates real social impact—nurturing local innovation and driving Thailand closer to the SDG agenda.
